Are You Generating Online Cash Flow?

Dear Home-based Business Owner:

Let’s be honest.  Do you have an income generating business or an “expensive hobby?”
 

• Are you still making countless changes to your website hoping the right graphics or taglines will start visitors buying?
  

• Are you getting plenty of traffic to your site but not converting enough of it into customers and cash?
  

• Do you hate the thought of coming across as pushy, cheesy or like a used car salesman on your website?
  

• Do you have the financial freedom to do what you want to do – when you want to do it?
  

• Do you want to get more marketing “bang” for the buck?

A business generates real income.  Income you can live on.  A “hobby” takes a big slice of time but generates only a trickle of cash flow – or none at all!

Have you spent countless hours on your online business but sales just dribble in?  If you’re right for what I’m offering you’re so ready to create online income for you and your family you can taste it.  

My name is Denise Michaels. I’m the author of a revolutionary book on marketing for women, home-based business owners that’s sold thousands of copies online. But that’s not what I want to share with you right now.

Recently I completed an exciting e-book about online marketing for people, who want to build cash flow. If you’re mystified about how to make a full-time paycheck in part-time hours without resorting to network marketing schemes or becoming a member of the NFL Club (No Friends Left)  – read on.

Give Me Ten Minutes and I’ll Give You the
Start of a Financially Abundant, Hassle-free Life

Read this information and consider carefully if it will help bring you more of the life you want to achieve and enjoy.   If you have a small business and you need to get the absolute most bang for your marketing buck – I’m confident it will be a very good thing for you.

I work about 25 hours a week.  Often less.  I’m not a tekkie – in fact I’m quite “technologically challenged” and yet all my income is created online.  My bills are paid.  I have no credit card debt.  In fact, I put a considerable percentage of income into savings.  Without fail.  We own a lovely home and drive newer cars.  I go to the gym four days a week. My husband and I walk together after dinner in a charming park close to home to relax and connect at the end of the day. 

I work from my laptop pretty much anywhere. Often it’s a local coffee shop or bookstore – where I run into friends every day. I can work from anywhere I have access to the Internet and my cell phone.  

Every month we drive four hours to another state for the weekend to see the kids and the three most adorable grandkids in the world.   Angelica is almost four, Wyatt just turned three and Reese is seven months old.  We spoil them with affection and special gifts when we see something we can’t resist.   

Next month we’re visiting an exotic resort in Mexico for a week.  I’ve been to Europe several times, Caribbean cruises, Hawaii, Greece and Turkey – all in the last few years.  I’m 49 and my husband is 61. 

My husband is semi-retired and works 25 hours a week for a local non-profit organization. He gets a pension of less than $300 a month from an aerospace corporation where he worked for many years.  Translation:  not much money but plenty of personal satisfaction.  Our lifestyle isn’t based on his income.  With my Internet income we’re exceedingly comfortable, relaxed, stress-free and confident about our retirement in the coming years.   

But it wasn’t always so.

How a Former Marketing and Selling Failure
Discovered the Secrets to Online Selling Success

There was a time when I struggled financially.  Big time.  Not just because my business was new – but because I was lousy at marketing and selling online.  I avoided “getting out there.” I didn’t want to sound pushy or manipulative.  I wanted online customers to be attracted to me and what I offered.

I had a degree in Marketing and couldn’t sell worth beans. Hey, they don’t teach you how to sell a doggone thing in Marketing school – but I learned to track statistics and what positioning and branding were!  Almost useless!!   

Everything I learned back in college told me I was supposed to do it one way – but it didn’t work.  I wrote website copy and the response would be thundering silence.  I was in tears many times trying to figure out what I was doing wrong.

Or, people would email me saying, “That’s the best site I’ve ever read.” I was a good writer of articles, short stories or reports.  But very few bought.  I was discouraged, demoralized and disappointed.  Would I ever create online income?

I gradually cracked the code on marketing and selling in person.  I learned what gets customers to buy often has little to do with your product or services.  It even has little to do with benefits.  (That information is in Lesson One of my e-book.)  I wanted effortless online sales.  I wanted to wake up, check my online account and see happy surprises.  Sales.  It wasn’t happening.  I felt horrible, embarrassed and like a big, fat failure.

Who Else Wants the Secrets Those “Gurus”
Use to Rake in the Dollars Online?

One day I discovered a secret.  Something I’d been told at one of those three day seminars where you spend thousands of dollars to have a crotchety “guru” tell you how to do it.  I was working for a mega-bestselling author and “millionaire maker” so I got lots of invites to go to these expensive seminars free.  And, I attended my share.  But it all seemed pushy, abrasive, manipulative and harsh.  Not me at all.  You neither?

I wanted happy customers who’d come back and buy from me again and again – not resentful, ticked-off ones.  After all, I believed in what I offered.  I shouldn’t have to act like a pushy salesman, should I?

I made shifts by appealing to prospective customers in a more personal way.  I could see a glimmer of hope.  Sales started trickling in.  Then I thought about what I learned about marketing in college.  Most of what I learned was pretty useless.  It was designed to help market big mega-companies not home-based businesses.  I took what worked and threw away the rest.  Most “marketing” used by huge corporations won’t work for home-based businesses.  I wrote down what worked and what didn’t.  I didn’t realize it yet – but I was developing a system.

I kept discovering online tactics and tips to create happy customers.  At first, I resisted because everything I learned in college was different. But every time I used those “tried and true advertising strategies” – it was like a black hole into which I flushed away more money and time.  Frustrating. 

Most people do what they think is supposed to work from the advertising “experts.”  They combine mis-information with online traffic-generating ideas to bring in visitors.  The result is a mess that creates traffic but doesn’t turn traffic into loyal customers.  They get very little bang for their marketing buck.  Are you making the same mistakes?  We’ve all been there.  But you don’t have to keep doing it.

Would You Believe Me if I Told You
Most Advertising Isn’t Designed to Sell?

You’d be shocked and think I’m off my rocker.  But y’know what?  Most ads aren’t designed to sell.  They’re meant to create something known in the ad industry as “brand awareness.”  Brand awareness and selling are two different things.  For most online direct marketers – brand awareness isn’t so important at all.

In the high-flying ad agency business Creative Directors say, “We know 50 percent of advertising works.  Problem is – we don’t know which 50 percent.”  That’s a scary thought when you’re a home-based business owner bootstrapping and trying to squeeze out maximum value on a shoestring budget.

I gradually came to believe those advertising “whiz kids” and “experts” didn’t know beans about selling.  Everything I thought was wrong worked. 

Stick to the amazing fundamentals I share with you – and sales will come gushing in.  Stray away from them – and nothing works.   Trends and fads change – but “buying behavior” doesn’t change much.

I fine-tuned what I learned and created a system that works for any online business owner.  If you can write a halfway decent sentence – you can do this.  Even if you don’t think you’re a good writer.

Next, I road-tested it.   I let newbie, online business owners create their own emotionally compelling online copy using my system. I asked them to report back to me on their results.  No, they didn’t become millionaires in 90 days or some such nonsense.  You’re smarter than that.  Testers who followed what I told them generated more online sales and leads than ever before.  Lots more.  Now, I’m so excited about my system for transforming visitors into customers I have to share it with you.

As I was learning from the “experts” at lightning speed, I gradually evolved from a part-time virtual assistant to a marketing trainer and coach for a mega-bestselling author.  If you’re an entrepreneur or aspiring one interested in creating “multiple streams of income” you’d recognize his name immediately.  People pay thousands of dollars to be part of his one year program – and if you took the marketing teleclasses – yep – you got me.  I still teach one teleclass a week for his protégés.

People said my teleclasses were the best.  They wanted simple, easy-to-follow, step-by-step instructions – not conceptual or theoretical stuff.  They wanted cutting-edge, proven winners.  I created templates and brilliant, simple formulas to help my protégés do precisely that.  The results were amazing.  When they applied what they learned – they got results. 

When I combined my efforts, the seminars, books, tapes, learning from the masters and the thousands of protégés I taught over the years – the result is my amazing new e-book, “Secrets of Money-Making Sales Letters.”

Did You Know that?

• There’s an orderly process for a sale?  No matter what you sell – without these steps - people don’t buy.  Do you know what they are?
  

• There is something much more important than goals or objectives that motivates people to buy?  Do you know what it is?
  

• Studies show certain colors when used in your copy sell more?  Do you know what those colors are and where they’re found?
  

• There’s a story you can share – a true story – that will build rapport and gain loyal, happy customers lightning fast?
  

• Sexy, enticing headlines will out-pull so-so headlines by over 1700 percent?  (That’s not a typo – it’s 1700%)  Can you write ‘em?
  

• There is a super-easy vocabulary trick that builds more sales?  If you have an 8^th grade education or equivalent you can do it with ease.
  

• You can build credibility (honestly!) so you sound like you know your stuff without coming across like you’ve got a swelled head.

If you didn’t know the answer – it’s not your fault.  I have an extensive library of business and marketing books – and you won’t even find the answers there.

How to Get Ideal Customers Reading about
What You Offer Until They Buy

Lest you snub your nose at direct marketing – the truth is dollar for dollar sales letters outsell any other form of online marketing and selling.  It doesn’t matter if you’re “selling” a free newsletter or a product or service worth thousands.  The information provided in “Secrets to Money-Making Sales Letters” works.

People ask me, “Denise, don’t most people just skim over those letters?”

Here’s an interesting fact:  75 percent of people are “skimmers.”  20 percent of people read every word.  The remaining 5 percent of people don’t read anything.

My e-book teaches you strategies to get skimmers reading and keep them reading – instead of clicking away.  Visual “tricks” draw the eye in and keep them reading.  Most web designers don’t know what these tricks are.  Many graphic designers are clueless about this vital information, too.  It’s amazing how much mis-information is out there – and it’s costing you time and money.

Warning:  Why Writing Your Own Copy
is the Highest and Best Use of Your Time

If you’re thinking, “I’d rather outsource copywriting,” get out your checkbook.  Unless you have a lot of bucks to throw around, putting together your own marketing and selling copy IS one of the highest and best uses of your time. 

Good sales letter writers charge $500 an hour and up for their time.  The least expensive direct marketing writer I know charges $7,500 for one sales letter. 

My suggestion: find technical experts, who are far less expensive to help you upload pages, tweak your design or optimize your site to increase qualified traffic.  Develop the skills to write emotionally compelling copy yourself.  Again, if you can write a half-decent sentence you can do it.

Most sales letters online are pretty cheesy.  In my e-book I share the top secrets to create emotionally compelling sales letters are exciting and fun to read and that attract ideal customers while automatically filtering out people who aren’t ideal.  Once, you get the hang of it – you’ll have a tool that’ll help you build online cash flow the rest of your life. 

Even if you can afford to hire a good sales letter writer – with my e-book you’ll have the skills and the discerning eye to know if a copywriter is doing a good job for you.  If they are clueless.  Or, if they’re simply raking you over the coals.  Just that knowledge alone is worth the price of admission.

Expensive Lessons or Discovering Unmet Needs?

Several years ago I attended an Internet Marketing conference that set me back a couple thousand dollars.  I purchased a bundle of information from one of the top sales letter writing gurus – another $1,500.  This guy fancies himself a tough guy, maverick type.  I read through the two rather theoretical, unfocused manuals – several times – and listened intently to the two CDs included with the over-priced package.  They were entertaining but not very helpful.  

He put on a great “performance” at the conference but he didn’t provide nearly as much useful information as you’ll discover in my step-by-step e-book, “Secrets to Money-Making Sales Letters.” 

Oh, I was supposed to get a year of free email support, too.  I sent him a sales letter I wrote using his info. He replied, “You’re a really good writer but you need to write this over from scratch.”   

Gee, thanks. 

In his nonstop emails afterward he was selling another seminar for an additional $5,000 that would reveal “the real secrets.”  So, after spending $1,500 I was now being told I had to spend more to “get the goods.”  Sheesh! 

Big surprise.

Not.

Those were expensive lessons – but it also dawned on me that if I was having challenges getting the real scoop on how to do this – there was an “unmet need” for this information in an e-book format that was comprehensive, complete and easy to use.

Five years ago, I had a wonderful friend and mentor who was a brilliant marketing and advertising expert.  He was a millionaire.  I was blessed to know him and share ideas with him.  He owned a large, Los Angeles based ad agency.  Unfortunately he passed away a couple years ago.

He told me in whispers at lunch one day that the front lobby of his agency held all these prestigious advertising awards.  I’d seen them.  He said, “Denise, the famous ad campaigns we did weren’t where we made big bucks for our corporate clients.  They were made from direct marketing.  Sales letters.  We would’ve starved otherwise.”

With “Secrets to Money-Making Sales Letters”
You’ll Get All This:

·                    My strategies, tools and tips for writing copy that draws in and attracts your ideal customers and filters out the rest.

·         A “Magnetic Focus Plan” you create on one sheet of paper to discover who your customers are and what they expect you to deliver.

·          Ways to stop guessing and start knowing inside who your customers are and how to align what you offer with their needs and expectations

·          Crack the code on what compels customers to buy and where to find the “words that sell” so they become loyal customers again and again.

·         A roadmap to giving those customers exactly what they want without wasting time on your part or theirs.

·        The secrets to understanding the orderly progression of a sale and incorporating it into your copy so your ideal customers buy happily.

·         Honest insight into how people make buying decisions.  Once you get this – you’ll never guess and come up empty again.

·            A template for your sales letter so you feel confident about going from one section of your sales letter to the next.  (This was taught to me by a woman who charges $12,000 to write a sales letter.)

·         Everything is explained in a clear, concise way.  Follow the step-by-step instructions in the 115 no-fluff pages of “Secrets” and you’ll convert more visitors to customers.

·         Headline writing secrets gleaned from two of the greatest copywriting and marketing legends in the last half-century.

·         Step-by-step guidance to write attention-grabbing headlines that will make customers want to keep reading and pay attention.

·         More people will actually “listen” and honestly assess what you have and pay attention rather than give a knee-jerk “no” response.

·         Ways to grab attention beyond the headline and keep grabbing them that draw in readers and keeps them reading.

·          How to create “I gotta have it!” copy that will make customers excited to do business with you sooner rather than later.

·         How to include a story that makes readers feel an emotional bond to you.  Remember, people buy from people they like and can relate to. 

·         Step by step tools and examples to write your story so people feel that emotional connection and want to know more from you and about you.

·         The easiest way ever to understand the difference between “benefits” and “features” and why benefits are better when marketing and selling.

·              How to write enticing, sexy bullets that will convince your ideal customer that what you have is right for them.

·         How to build your credibility in writing so that people know that you’re “the real deal” and you know what you’re talking about. 

·          How to present your credentials so you sound believable and likeable not like you’re a boring, obnoxious braggart. 

·          Testimonials – and how to get satisfied customers to happily put in writing what they’ve told you on the phone or in email in a way, that’s punchy, enticing and compelling for your ideal customers.

·          How to create an enticing, attractive offer that’s almost too good to refuse while staying in total integrity – so you can look at yourself in the mirror in the morning.

·          How to introduce your price point so ideal customers say, “I can’t believe they’re offering so much for so little.  I’ll take it!”

·          The critical item you must include in your sales letter to pull in readers who don’t give most sales letters more than seven seconds.

·          How to pull everything together at the end of your sales letter so the natural conclusion for readers is to buy without hesitation.

Why Should You Trust Me?

I’ve been “a fly on the wall” and become the expert that the experts turn to behind the scenes when they want online marketing muscle that’s friendly, helpful, in integrity and not loud, pushy or obnoxious. 

If you flipped through the pages of my address book – it looks like a who’s who of entrepreneurial gurus and marketing experts.  Because of my role working with a mega-bestselling author, I used my networking skills to get the inside track on how these millionaires sold incredible amounts of products and services. 

I paid attention.  I took notes.  I tested and tried things on my own. 

Of course I shared some of this story above – but the final result is my e-book, “Secrets to Money- Making Sales Letters.”  I didn’t throw it together in a weekend.  It took me several years to fine-tune everything into the power-packed, content rich e-book I’m proud to offer you today.   There’s no fluff and when you apply what you learn the results can be nothing short of magical.

I’ve used these skills to sell thousands of copies of my book, “Testosterone-Free Marketing” and my highly-sought after marketing mentoring.  Now you can get the benefit of learning from me – for a ridiculously low price.

Here’s What Others Say about
“Secrets to Money-Making Sales Letters”

"Denise has hit another home run! As a professional copywriter I find it helpful to review
what others are doing in the field. Denise never disappoints by offering some new  thoughts, a technique you haven't used prior, or great reminders about what makes great copy! I'd certainly recommend "Secrets to Money-Making Sales Letters" for both the novice sales writer and the seasoned pro. She has put 100% of her energy into this e-book to save you from making mistakes. Purchase this e-book and you'll save yourself both headaches and time!”

Kristin Andrews
Professional Copywriter

“The sales letter worked out perfectly.  Let me say this, I thought I knew how to write a sales letter, but I was shocked by how little I actually knew!  I have lots of books on sales letters and none of them were as helpful as your e-book.  I started getting new customers the first day.  I’ve learned more from you about marketing than I learned in a 12-week professional business women’s program.  My travel business clientele is increasing already.  It was so easy – I thought I was going to cry.  Denise, you’re just awesome!      I’ll definitely recommend  ‘Secrets to Money-Making Sales Letters’ to all my friends and colleagues.  Blessings to you!” 

Dana Neal
 

“Before Denise Michael’s “Secrets to Money-Making Sales Letters” E-book I’d never even given thought to whether my written words were effective or not - even after five years in sales.  Her e-book is fabulous.  Not only does she take you step-by-step through the process of writing a killer sales letter, she also explains why each step is important.  Now that I’ve started a new business, this information is invaluable and will cut down on a lot of trial and error.  I know using her formulas and lessons will dramatically increase my revenue.  “Secrets” is absolutely an E-library must have!”

Suzy Strempke
Growth in Action        

“I read Denise’s, ‘Secrets to Money-Making Sales Letters’ and applied it to an 

existing sales letter. The results were an eye-popping doubled conversion rate. 

I also wrote a brand new sales letter for a new product and it took a fraction 

of the time it normally does to get results. Thank you so much, Denise.  You've helped 

me increase my revenues and decrease the time spent actually doing it!

Cathy Brennan RN

Prosperity Coach

“Denise Michaels' ‘Secrets to Money-Making Sales Letters’ is in a class of its own. I've studied niche marketing and sales letters ad nauseam, and thought I'd read it all. But Denise puts it all together in a step-by-step manner, with tips and tricks that will give even the seasoned online marketer many "aha" moments. Whatever you do, don't skip or skim the first two lessons because you're in a hurry to get to the "good stuff." Take advantage of Denise's experience and follow her exercises to build a solid foundation and you'll be on your way to sure success. Even if you think you know how to write a good sales letter, you need this ebook if you want to write a great one!”

Jan Weingarten
Client Retention Consultant
 

“Just wanted to let you know how much I’ve enjoyed your E-book, ‘Secrets to 

Money-Making Sales Letters.’  I own a ton of marketing and sales letter books and 

yours is by far the best! I’ve learned so much. This book is great for everyone whether 

you’ve been in sales for years or you’re just starting out.  If large corporations would 

get this book they could save a lot of money! 

With the help of this e-book I believe the little guy can outsell even big 

companies. Even though I don’t have a big advertising budget, with your steps 

I know I can succeed. 

Your e-book has helped in many other ways, too. I always hear about 

finding your ‘ideal customer’ and fixing their problems. I love my products but never 

truly knew how my customers could be fixed – but after reading your book and following the 

steps I truly know what to do! 

‘Secrets’ has given me a bigger desire to go out and use my business 

to help others! It feels great knowing how to fix my customer’s problems!  This 

amazing e-book not only tells you what you need to know but takes you by 

the hand and shows you how to do it!

I’m well on my way!  I truly thank you for taking the time to write ‘Secrets!’”

Jenny Ritchie

Cool Candle

“When I read Denise Michaels's e-book, I was happily 

surprised by its informative, detailed instructions. I've 

read other marketing books that were full of theory but 

not a lot of hands-on examples. Denise's e-book showed me 

how to build my sales letter from scratch, step-by-step, 

using a clear and simple formula.

She explains the marketing science and psychology 

behind each section of the letter as well as giving practical 

examples that demonstrate where I was heading in the 

wrong direction with my previous document. The exercises 

inspired me to look at marketing with fresh new eyes.

I'm confident my new, improved sales letter is a 

sure thing. I plan to write many more successful letters 

now that I have the valuable tools provided by Denise.”

Lisa Braithwaite

Public Speaking and Presentation Coach

"Denise's new e-book, 'Secrets to Money-Making Sales 
Letters,' is just the push I needed to get my marketing 

materials in shape. Armed with my Magnetic Focus Plan, 

her great tips on words that attract customers, and a new 

view of the benefits, not just the features, of my services, 

I am ready review and re-write every written word I use 

in my business - flyers, emails, thank-you - all of it.  

And the best part is that I'm confident that my new copy 

will bring great results. Thanks, Denise - you've provided a 

great resource for every business owner to use when 

communicating with their prospects."

Leanna Giltmier

Sterling Silver Jewelry Representative

"Kudos to Denise Michaels on her e-book, 'Secrets to 

Money-Making Sales Letters'.  I needed to know why my sales 

letter weren't working. After reading her e-book, I realized 

the mistakes I was making. I was using the wrong techniques. 

With "Secrets," I plan to start from scratch following your 

step-by-step guidelines. This goes for every business letter 

I’ve ever written or will write in the future.

Now, I know I can reach my target audience and 

let them know exactly what I offer in a way that's 

compelling and will draw in prospective clients. I recommend 

this e-book to every business owner who wants to succeed, 

whether they are just starting or have been in business 

for years.

Thanks Denise for being a wonderful mentor and 

for giving people like myself the help we need. You’re 

a true inspiration to all women in business.”

Kathleen Gail Kaluta

Magic Fingers Secretarial Service

"Secrets to Money-Making Sales Letters" is a "must read". Denise's easy 

to follow step by step formulation makes it wonderfully simple to comprehend 

so that I can "reach" my potential clients. This is an energy filled book over 

flowing with abundant enriched information to ensure success! I'll continue to 

go back to "Secrets of Money Making Sales Letters" to glean more information 

on a regular basis and apply it to my work! 


Roxanne Dunn 
Administrative Assistant and Business Owner

 



                









  


  
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